Brief:

Create an interactive infinite zoom experience to accompany Patreon’s rebranding launch video on its CEO jack conte’s YouTube page.

Notes:

For the launch of Patreon’s new visual identity, Greg Cicle asked me to help him create an interactive experience. I designed some of the backgrounds and environment for the infinite drawing. I loved working on this project, which was very stimulating artistically, and it’s also a great example of what an interactive experience can be, with links, music and interaction on endless paper. You can explore this world for yourself via the link below.